Charting New Paths in Outdoor Recreation

Dear OREA Members,

As we navigate an ever-changing industry, I want to take a moment to reflect on where we are and where we’re headed. The outdoor recreation sector is evolving faster than ever, driven by both technological advances and growing consumer demands for sustainability, innovation, and inclusivity.

At OREA, we remain steadfast in our commitment to supporting our members—whether you’re a small business owner manufacturing eco-friendly gear or a large retailer finding new ways to engage with outdoor enthusiasts. Our goal is to ensure you have the resources, advocacy, and community connections to succeed in this dynamic environment.

One of the most significant trends shaping our industry today is sustainability. More and more, consumers are looking for brands that align with their values, and sustainability is at the forefront of those conversations. OREA is working closely with policymakers and industry leaders to ensure that outdoor gear manufacturers can adopt greener practices without sacrificing product quality or performance.

We’re also expanding our advocacy efforts on Capitol Hill to ensure our members’ voices are heard on key issues, from public land access to trade regulations that impact the cost of imported materials. In the coming months, we’ll be hosting virtual town halls to keep you informed on these developments and provide a platform for your feedback.

Lastly, I encourage you to engage with our Outfitter Insights publication. Each issue is packed with valuable insights, from in-depth features on industry innovations to practical advice on running your business. It’s designed to inspire and equip you with the tools you need to thrive in an ever-competitive market.

Thank you for your continued support and commitment to the outdoor recreation industry. Together, we’re charting new paths for the future, and I couldn’t be more excited about what’s ahead.

Warm regards,
Aisha Patel
President, Outdoor Recreation Equipment Association (OREA)